AI and search engines like ChatGPT and Google often can't read your site.
Tools like Lovable, Bolt, v0, Replit, and Cursor changed how fast you can ship. A solo founder can build a real product in a weekend. A non-technical founder can ship one without writing a single line of code.
These tools build your site as JavaScript that loads in your visitor's browser. AI and search engines like ChatGPT, Claude, Perplexity, and Google sometimes render JavaScript, but unreliably. Many crawl requests come back with a near-empty document. Even the ones that render often skip your headline, your features, or your call to action.
So when a buyer asks ChatGPT for tools like yours, you're often not in the answer. When they search Google, your site is often not in the results. You think you have a marketing problem. You have a technical problem you can't see from inside your browser.